“Streamlining” was a design style which emerged during the 1930s, especially in architecture and product design. The style was applied to electric clocks, sewing machines, small radio receivers and vacuum cleaners, for example. Though manufacturing required new developments in materials, the functionality of the re-designed product was hardly changed.
During the Drop Shadow Seminar at BTK Markus Wulff investigated the parallel between “Streamlining” and the current trend towards hyper-realism in interface design. His German thesis can be downloaded as PDF (size 1.5 MB).